Daniel Waters

Denise leads the business development and client support team. Denise ensures current and future client needs are met through excellent levels of service and an effective development of those services into the future. She drives Sterling’s strategic planning, both medium and long-term, to ensure that Sterling remain at the forefront of the charitable gaming sector.

Donna has an impressive track record in the administration of lotteries at a managerial level, ensuring the smooth-running of our operations. She possesses a wealth of knowledge, leading the team on the finer details of data management. She is responsible for managing our lottery administrators and reviewing processes to build best practice.

Dan plays a key role in the development of Sterling’s IT capabilities; from short-term planning and management, to long-term strategic development of both infrastructure and software development. His expertise and insight ensure that our IT capabilities are ahead of the game, are of the highest industry standards and offer unmatched innovative solutions for our clients.

Mark heads up the team of Accountants who assist our clients with everything from lottery bookkeeping to Gambling Commission returns. This extends to budgeting lottery campaigns, sharing his observations and knowledge with the team. His advice on our business development ensures we are always offering something new to our clients.

Andrew maintains the IT infrastructure within Sterling. Our systems are integral to our operations, and Andrew is responsible for assessing our requirements and implementing software and hardware to meet our needs. He is always looking at exciting new technology we can incorporate into our systems to ultimately improve our service to our clients.

Coming from a charity background, Rui understands fundraising organisations; making him the perfect choice to lead our Client Account Management team. Rui is a champion of exceptional customer service: clarity, familiarity, and creating a pro-active relationship with our clients. He ensures this ethos is shared across our whole client-facing team.

Phil heads up our innovative marketing team. He encourages our team of creative minds to draw out their best, so that we can provide the best service for our clients. Teaming experienced market insight with creativity and strategic direction, Phil is instrumental in the development of our services; ensuring we are ahead of the game and our clients are ready for the next era of charitable gaming.

Ryan uplifts the team with an enthusiastic approach to digital innovation. Always ready with new ideas and a thirst to provide the best possible service for our clients, Ryan assists our Marketing Services Manager to ensure that digital projects are completed on time, on budget, to the highest standard and with the freshest approach.

With an extensive marketing background ranging from digital to TV advertising, Ashleigh spearheads the promotion and development of our platform lottery products, like Unity and Clubdraw. Thinking up fresh ideas and sharing best practice, these clients know they can turn to her for hints and tips to grow their lotteries. Always with a success story to tell, Ashleigh loves to help!

Working with our Head of Lottery Operations, Lauren assists in the implementation of new lotteries and conversions to ensure that every launch is watertight. Lauren offers extensive experience in lottery administration and is instrumental in the training and supervision of the team; from data processing, to software improvements.