“The Unity platform was a fantastic risk-free way for Sue Ryder to start our lottery. When we began, we didn't have the budget, player numbers or internal support to launch our own standalone lottery. By using the Unity platform, we didn't have to worry about minimum contributions or prize money. We gained a regular income stream, more supporters and as such, we also gained the confidence from senior management that we were doing the right thing.
In 2015 we were given an ambitious target to grow the lottery and Sterling were there for us every step of the way. They helped us work with multiple F2F agencies and migrate our lottery over to current bespoke lottery.
In 2018, Sterling were so passionate in their support when we launched our bespoke Lucky Dip single chance software through our retail EPOS network. The development Sterling put into this system enabled us to create a system that issues, checks and redeems Lucky Dip tickets to our game. Their support, patience and expertise was essential to make this innovation possible.
Above all things, Sterling have run our lottery with professionalism and expertise, without over complicating what is a very regulated sector.”