Giving through charitable gaming



leading the incentivised giving industry



benefitting from our charitable gaming services



raised by our charities through gaming

Your leading charity lottery experts

Welcome to Sterling. We’re glad you’re here because it probably means you’re looking to launch a charitable gaming programme or improve your existing one.

For over 40 years our mission has been to help good causes utilise prize-led fundraising, partnering with organisations large and small, local, regional, national and international to make giving through charitable gaming a reality.

If you are looking to re-engage existing supporters, attract a new generation of players, and create a reliable income stream, our dedicated team will support you in finding the best approach and activities to achieve your goals.

Here are some examples of how we help make a difference.

Telephone: 01229 871380
Sterling Management Centre Limited is licensed and regulated in Great Britain by The Gambling Commission under account number 3137.
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