Getting the "buy-in" from their trustees was one of the biggest challenges faced by Oxfam's fundraising team. We worked in partnership to develop a robust, research-based business plan, highlighting predicted revenue growth and the viability of a weekly lottery for Oxfam. This provided a comprehensive understanding of just how the lottery would work, and secured the final go-ahead!
During set-up, our team met regularly with Oxfam to assist with all required processes, such as licensing; ensuring that all compliance was met and that the team felt confident and assured throughout.
From idea, to launch and growth – we assisted with the campaign strategy to recruit and retain a new audience of donors, as well as appeal to existing supporters. Great importance was placed on the welcome journey for new lottery players, with a focus on maintaining engagement. Players received a welcome pack with a desk calendar gift, which marked the dates of the lottery draws throughout the year and striking photography detailed the different ways in which the lottery supports Oxfam’s work; ensuring individuals remain engaged with both the game aspect and the cause that they are directly supporting.