Mapping innovation
Our development team worked with Sue Ryder and their EPOS provider to design a middleware ticketing system to be built inhouse. We’ve had clients selling lottery tickets in their shops for decades – but none in the way Sue Ryder planned. The system would be technology led, with an intuitive user interface and robust back-end infrastructure.
A new software build
Working to a 6-month development cycle, two of our inhouse software engineers led on the build of the system, project managed by our IT Manager. Features were specced up, wireframes drawn out, lots of discussions had, and thousands of lines of code written. Rigorous shop floor testing took place, and there was nothing left but to proceed to launch!
Extraordinary results
The system launched in all of Sue Ryder’s shops – over 450 nationwide. Owing to the great support from the retail teams, in the very first day of trading over 3100 tickets were sold; and consistently delivered 10,000+ ticket sales per week over the first 6 months of launch. The Lottery Manager at Sue Ryder was blown away and, understandably, extremely proud of his achievement. The retail side of the lottery promises huge things!
Future objectives
Sue Ryder calculate that 1 ticket per shop per day will cover the cost of 4 fulltime nurses. A modest objective, based on what they’ve achieved already, and with the support of our developers the charity are optimistic about what they can confidently aim for.