Giving through charitable gaming

Your dedicated gaming partner

Your dedicated gaming partner

Partnering with Sterling will ensure a profitable fundraising programme for your charity.

We offer an essential mix of experience, innovation, disruption and most importantly a longevity in delivering results, that's why we were awarded the Institute of Fundraising’s - Best Lottery Provider.

Experts in player recruitment, digital innovation and sustainable revenue growth, our 50+ strong team of employees are dedicated to serving you. We have designed our services to suit the needs of our clients and will deliver the best charitable gaming solution for you and your cause.

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The Institute of Fundraising Best Lottery Provider

We are proud to continue to work with so many powerful charities which include international, national, regional and local charities, and are confident that our team will always provide you with the very best solution, no matter how many times this may evolve as fundraising changes, supporting you from the initial conversation to a long-lasting relationship.

We are the inventors, with a solid history, family values and purpose, matched with an enthusiasm and company-wide passion for making a difference.

See a list of just some of our dedicated team below:

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Richard Dixon

Managing Director

Richard took over from his father Eddie Dixon, in 2005. Hands-on and always keen to explore the next innovation in lottery fundraising, Richard is determined to make charitable giving through gaming a real possibility for every good cause.

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Business Strategy

Denise Williams

Director of Business Strategy

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Lottery Operations

Lauren McGuirk

Head of Operations

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Helen Thomas

Lottery Manager (Operations)

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Anton Zuniga

Lottery Administration Team Leader (Training)

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Lindsey Doughty

Lottery Administration Team Leader (Processes)

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Our Technical Administration team

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Raffle Operations

Elizabeth Millican

Raffle Services Manager

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Dawn Kirby

Raffle Services Team Leader

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Our Raffle Administration team

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Finance and Accounting

Mark Bailey

Head of Finance

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Steven Waugh

Management Accountant

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Jackie Todkill

Senior Accounts Administrator

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Mark Semple

Accounts Administrator

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Compliance & Business Conduct

Natasha Beets

Head of Compliance

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Thomas Dixon

Legal & Business Admin Coordinator

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IT Infrastructure and Software Development

Daniel Waters

Head of IT

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Rhian Singleton

Senior Full Stack Developer

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Darren Mitchell

Senior Full Stack Developer

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Kent Patrick

Full Stack Developer

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Amy Gonzalez

Full Stack Developer

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Ross Bradley

Platform Engineer

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Andrew Campbell

IT Manager

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Jason Evans

Data Engineer

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Marketing and Strategy

Phillip Gerrish

Marketing Services Manager

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Ryan Walkden

Digital Products Manager

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Elizabeth Castelyn

Business Development Manager

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Siân Doherty-Simm

Marketing Executive

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Marketing and Strategy - Unity Lottery

Ashleigh Fell

Unity Brand Manager

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Paul Foulkes

Unity Client Development Manager

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Emily Evans

Unity Marketing Coordinator

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Client Operations and Relations

Rui Guerra

Client Operations Manager

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Bethany Hobbs

Client Services Team Leader

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Tony Jarvis

Client Relationship Manager

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Shannon Trigg

Client Relationship Manager

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Sarah Glover

Client Relationship Manager

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Charlotte Benn

Client Relationship Manager

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Project Management

Laura Brown

Business Project Manager

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Human Resources

Kirsty Sherrington

HR Manager

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Telephone: 01229 871380
Sterling Management Centre Limited is licensed and regulated in Great Britain by The Gambling Commission under account number 3137.
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