When we first started discussing a gaming proposal with PDSA, they wanted to understand what a lottery could bring to their fundraising and the options available to achieve their goals.
Initially looking at an option that would require an external draw management system only, Sterling presented an extension to the original brief in order to illustrate an improved process and lottery structure. After working with Sterling to explore the possibilities, they decided to tender for a full externally managed standalone lottery.
At the beginning of the tender process, we visited PDSA’s offices in Telford to present to the team a full lottery gaming proposal. We were extremely honoured to be awarded the contract to work with the longstanding charity!