Giving through charitable gaming

Vanguard Lottery


Vanguard Lottery

Your lottery, your way. A fully bespoke standalone lottery chosen by you, and guided by us; from business case to set-up, launch and promotion.

Your lottery, your way

We believe in creating a lottery that works for your charity. The Vanguard platform offers a fully bespoke lottery chosen by you, guided by us, for you and your supporters.

Chosen by you, guided by us

Whether you’re starting from scratch or looking for a new lottery provider, our Vanguard platform is equipped to handle all aspects of your lottery.

You’ll be fully supported; from business case to set-up, launch and promotion.


CREATE - Your supporters, our knowledge

The design of your lottery is what makes it yours. We’ll work with you to design a lottery game that will captivate your supporters, whilst drawing on our knowledge and experience to maximise the appeal.

  • Create and maintain a reliable income stream
  • Reward your loyal supporters with guaranteed prizes
  • Customised draw frequency, prize structure and cost of entry
  • You decide entry channels and payment methods
  • Guidance on ensuring your lottery is built with minimal financial risk

LAUNCH - Guidance every step of the way

We’ll guide you through everything you need to be launch ready. You’ll have access to our in-house experts; covering legislation, financial, marketing and promotion, digital and creative, administration and account management.

  • Compliance and legislation advice, starting with your business case and on an ongoing basis
  • Administration, supporter care and player communication handling
  • Distribution of your prizes to winners after the draw
  • Compliant operation of your draw using our Gambling Commission approved Random Number Generator (RNG)

PROMOTE - Keeping up the pace

We’ll assess your promotional options in line with your budget, and discuss your plans with you. We’ll help you stay in touch with your players and attract a wider audience; assessing ongoing performance to ensure that your lottery goes from strength to strength.

  • Guidance on messaging and identity in line with your brand and core values
  • Bespoke lottery branding and communications
  • We’ll work with you to enhance your lottery using our full suite of services

Making a seamless move

Are you looking for an exciting new lottery provider?

No problem. We are equipped to seamlessly transfer your players and data from your existing lottery, with no disruption or inconvenience to you and your players.

Take your first step towards a new lottery

Talk to our team if you are looking to launch a lottery, or if you already have a lottery in place but would like to learn more about how we can develop it. We are here to help you every step of the way.

Give us a call

01229 871380

Office hours: Monday to Friday 9am - 5pm
Telephone: 01229 871380
Sterling Management Centre Limited is licensed and regulated in Great Britain by The Gambling Commission under account number 3137.
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