Giving through charitable gaming

Pioneers and problem solvers

Pioneers and problem solvers

Sharing innovation and enhancing incentivised giving

  • Can we make prize led fundraising a major income stream for your good cause?
  • Can we take on your challenge and deliver an innovative solution?
  • Can we push boundaries to make you stand out from the crowd?
  • Can we integrate your sales strategy into a retail setting?
  • Can we engage players through mobile entry channels?

Yes we can...

Your vision is ours. We partner closely with our clients and that's what makes us unique. Working with us is all about shared objectives.

Invention and continuous innovation excites us! We love a new challenge. Our developers continually research, build and introduce new entry channels, player experiences and draw structures.

Whatever you aspire to, we’ll support you.

Our promise

To help you raise as much income as possible through fundraising lotteries, raffles and prize draws. We will guide and support you every step of the way to minimise your management and administration burden and provide a flexible solution that's right for your cause, both now and in the future.


Pioneers of the membership fundraising lottery

We are proud of our humble beginnings. In 1982, Eddie Dixon wanted to help his local hospice with their door to door collections. From his living room, he thought there must be a better way to collect lottery payments using a database. He invested in a computer - the first on the street - and started building. His ambition was simple; to utilise new technologies to enable an efficient fundraising lottery.

40 years on, with son Richard at the helm, our 50+ team have supported charitable organisations of all sizes to raise more than £600 million.



leading the incentivised giving industry



benefitting from our charitable gaming services



raised by our charities through gaming

Telephone: 01229 871380
Sterling Management Centre Limited is licensed and regulated in Great Britain by The Gambling Commission under account number 3137.
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