Giving through charitable gaming

Sterling collabs with GOSH Charity on CIOF speaker session

As regular exhibitors at the Chartered Institute of Fundraising Convention, we were thrilled to participate in this year’s convention, particularly with our speaker session on the Public Fundraising &

Sterling proudly sponsors Air Ambulance UK’s Fundraising Symposium

On June 26th, Sterling had the privilege of serving as the Principal Sponsor for the Air Ambulance UK’s Fundraising Symposium. This event was a remarkable opportunity to connect with industry

DTV/Sterling webinar - Diabetes UK's channel diversification

On 6th June 2024, Phil Gerrish (Sterling's Marketing Manager) along with DTV Group conducted a free webinar analysing the success of Diabetes UK and the importance of diversifying your acquisition

ASA Ruling

We would like to bring your attention to a recent ASA ruling pertaining to the lottery industry that you may find interesting.

People's Postcode Lottery aired a TV advertisement featuring TV

A message from Richard our MD about our colleague and friend Donna

I am writing this message with deep sadness and a heavy heart to inform you of the death of our colleague and friend, Donna Christie, who passed away on 29th March 2024. It is very difficult for me to

Top tips in two minutes: What elements work on a lottery website?

Supporters who land on your lottery website are interested in supporting your cause by playing.

How can you ensure you convert them?

  • Maximise the prize incentive - include an attractive prize
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