Giving through charitable gaming

ASA Ruling

We would like to bring your attention to a recent ASA ruling pertaining to the lottery industry that you may find interesting.

People's Postcode Lottery aired a TV advertisement featuring TV

A message from Richard our MD about our colleague and friend Donna

I am writing this message with deep sadness and a heavy heart to inform you of the death of our colleague and friend, Donna Christie, who passed away on 29th March 2024. It is very difficult for me to

Top tips in two minutes: What elements work on a lottery website?

Supporters who land on your lottery website are interested in supporting your cause by playing.

How can you ensure you convert them?

  • Maximise the prize incentive - include an attractive prize

Top tips in two minutes: How can you make your prize fund work harder?

Supporters play your lottery to support your cause, and for the chance to win prizes too!

How can you maximise your prize incentive?

  • Design a prize banner - show off your abundant range of prizes

Using leave-behind leaflets and landing pages in your face-to-face campaign

A leave-behind leaflet with further information about your lottery and an agency or canvasser specific sourcecode leading to a campaign landing page is a great way to convert potential players who don’

Responding to “How can you afford to give £X away every week?”

Prize-led fundraising such as running a lottery can create the impression that the charity is wealthy enough to be giving money away, rather than using this for the charity’s cause, or that the

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