Giving through charitable gaming

Responding to “How can you afford to give £X away every week?”

Prize-led fundraising such as running a lottery can create the impression that the charity is wealthy enough to be giving money away, rather than using this for the charity’s cause, or that the

How can you use ‘collectivism’ to give your prize-led fundraising the edge?

Messaging around progression and collectivism is proven to engage audiences.

Collectivism is very effective in lottery fundraising. It creates the sense of a movement, being part of something bigger,

Is your lottery website working hard enough to promote your prize-led fundraising?

“Combat compassion fatigue by using a prize-led narrative; this is the antidote to waning altruism.”

We’re hearing from some clients that it’s getting harder to attract new players with a softer,

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