Supporters play your lottery to support your cause, and for the chance to win prizes too!
A leave-behind leaflet with further information about your lottery and an agency or canvasser specific sourcecode leading to a campaign landing page is a great way to convert potential players who don’
Prize-led fundraising such as running a lottery can create the impression that the charity is wealthy enough to be giving money away, rather than using this for the charity’s cause, or that the
Messaging around progression and collectivism is proven to engage audiences.
Collectivism is very effective in lottery fundraising. It creates the sense of a movement, being part of something bigger,
“Combat compassion fatigue by using a prize-led narrative; this is the antidote to waning altruism.”
We’re hearing from some clients that it’s getting harder to attract new players with a softer,
We'd like to draw your attention to an ASA ruling published today (20th September 2023), because it presents a good example of the ASA's view on society lottery advertisements. This is particularly