Giving through charitable gaming

Debunking the Myth: Lottery Players Do Care About the Cause

 By Phillip Gerrish, Marketing Services Manager | May 2025 |

When charities consider launching or growing a lottery, a familiar concern often arises: “Aren’t lottery players just in it for the

Why Lottery Players Are Ideal Legacy Giving Prospects

 By Phillip Gerrish, Marketing Services Manager | April 2025 |

In an increasingly competitive fundraising landscape, charities are constantly seeking new ways to identify and nurture potential

Charity Raffles vs. Charity Lotteries: Strategic Differences and How They Synergise

 By Phillip Gerrish, Marketing Services Manager | April 2025 |

When charities explore prize-led fundraising, they often hear about two common formats: raffles and lotteries. While both involve

Innovation in Charity Lotteries: the Next Era of Prize-Led Fundraising

 By Phillip Gerrish, Marketing Services Manager | March 2025 |

Charity lotteries have historically been reliable but arguably underused up until the last 5 to 10 years. In 2025, they're

ASA Ruling

The ASA has made a recent ruling on a prize draw/competition which highlights why fair and transparent game rules are essential, and why it is generally advisable not to change the game rules once a

Sterling collabs with GOSH Charity on CIOF speaker session

As regular exhibitors at the Chartered Institute of Fundraising Convention, we were thrilled to participate in this year’s convention, particularly with our speaker session on the Public Fundraising &

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