We created a branded sign-up form for Dementia UK to provide a smooth and simple sign-up journey for players. The promotion journey began by soft launching internally, and Dementia UK’s tracking showed that 70% of players were acquired through the bespoke form.
With the Unity platform, Dementia UK benefit from receiving a guaranteed minimum 50% profit from their lottery proceeds without needing to worry about overheads, the portion retained covers all prizes and administration taken care of by us. As Dementia UK opted for Unity Bespoke, we fully brand their player communications, and provide a specialised hotline answered in their name. As part of Unity Bespoke, we also built a personalised microsite to provide a place for players to find information about the lottery, including winning numbers, draw dates, game rules and how the lottery helps Dementia UK’s cause. Tracking was also installed onto the microsite to provide insights into lottery website participation habits.