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Giving through charitable gaming

Blog November 2025

From Transaction to Transformation: How to Turn Lottery Players into Long-Term Charity Supporters

 By Phillip Gerrish, Marketing Services Manager | November 2025 |

Historically, charity lottery players have often been only ever treated as just that: players. But a £1 weekly lottery ticket

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Why Charity Lottery Attrition Happens and How to Stop It

 By Phillip Gerrish, Marketing Services Manager | November 2025 |

Tailored Retention Strategies by Cause and Audience Demographic

Charity lotteries are a powerful tool for sustainable income,

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