Retention Starts at the Point of Acquisition: How Storytelling and Segmentation Builds Long-term Play 28 August 2025 By Phillip Gerrish, Marketing Services Manager | August 2025 | In the charity lottery world, acquisition is often the focus. Get the player signed up, and keep recruiting to combat attrition.… Read more
ASA Ruling 20 August 2025 On the 13th August 2025 the Advertising Standards Authority (ASA) upheld a complaint against a prize competition operator for failing to award a prize. While prize competitions and society lotteries… Read more