Prize-led fundraising such as running a lottery can create the impression that the charity is wealthy enough to be giving money away, rather than using this for the charity’s cause, or that the

Messaging around progression and collectivism is proven to engage audiences.

Collectivism is very effective in lottery fundraising. It creates the sense of a movement, being part of something bigger,

“Combat compassion fatigue by using a prize-led narrative; this is the antidote to waning altruism.”

We’re hearing from some clients that it’s getting harder to attract new players with a softer,