On-Page Testing for Charity Lotteries: What, Why, and How 29 May 2025 By Phillip Gerrish, Marketing Services Manager | May 2025 | Charity lotteries are powerful fundraising tools combining regular income with high supporter engagement. But even the best lotteries… Read more
Debunking the Myth: Lottery Players Do Care About the Cause 12 May 2025 By Phillip Gerrish, Marketing Services Manager | May 2025 | When charities consider launching or growing a lottery, a familiar concern often arises: “Aren’t lottery players just in it for the… Read more