Top tips in two minutes: How can you make your prize fund work harder? 13 February 2024 Supporters play your lottery to support your cause, and for the chance to win prizes too! How can you maximise your prize incentive? Design a prize banner - show off your abundant range of prizes … Read more
Using leave-behind leaflets and landing pages in your face-to-face campaign 8 February 2024 A leave-behind leaflet with further information about your lottery and an agency or canvasser specific sourcecode leading to a campaign landing page is a great way to convert potential players who don’… Read more
Responding to “How can you afford to give £X away every week?” 15 January 2024 Prize-led fundraising such as running a lottery can create the impression that the charity is wealthy enough to be giving money away, rather than using this for the charity’s cause, or that the… Read more
How can you use ‘collectivism’ to give your prize-led fundraising the edge? 8 January 2024 Messaging around progression and collectivism is proven to engage audiences. Collectivism is very effective in lottery fundraising. It creates the sense of a movement, being part of something bigger,… Read more
Is your lottery website working hard enough to promote your prize-led fundraising? 1 January 2024 “Combat compassion fatigue by using a prize-led narrative; this is the antidote to waning altruism.” We’re hearing from some clients that it’s getting harder to attract new players with a softer,… Read more
ASA Ruling 20 September 2023 We'd like to draw your attention to an ASA ruling published today (20th September 2023), because it presents a good example of the ASA's view on society lottery advertisements. This is particularly… Read more