Giving through charitable gaming

On-Page Testing for Charity Lotteries: What, Why, and How

 By Phillip Gerrish, Marketing Services Manager | May 2025 |

Charity lotteries are powerful fundraising tools combining regular income with high supporter engagement. But even the best lotteries

Debunking the Myth: Lottery Players Do Care About the Cause

 By Phillip Gerrish, Marketing Services Manager | May 2025 |

When charities consider launching or growing a lottery, a familiar concern often arises: “Aren’t lottery players just in it for the

Why Lottery Players Are Ideal Legacy Giving Prospects

 By Phillip Gerrish, Marketing Services Manager | April 2025 |

In an increasingly competitive fundraising landscape, charities are constantly seeking new ways to identify and nurture potential

Charity Raffles vs. Charity Lotteries: Strategic Differences and How They Synergise

 By Phillip Gerrish, Marketing Services Manager | April 2025 |

When charities explore prize-led fundraising, they often hear about two common formats: raffles and lotteries. While both involve

Innovation in Charity Lotteries: the Next Era of Prize-Led Fundraising

 By Phillip Gerrish, Marketing Services Manager | March 2025 |

Charity lotteries have historically been reliable but arguably underused up until the last 5 to 10 years. In 2025, they're

ASA Ruling

The ASA has made a recent ruling on a prize draw/competition which highlights why fair and transparent game rules are essential, and why it is generally advisable not to change the game rules once a

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