On-Page Testing for Charity Lotteries: What, Why, and How 29 May 2025 By Phillip Gerrish, Marketing Services Manager | May 2025 | Charity lotteries are powerful fundraising tools combining regular income with high supporter engagement. But even the best lotteries… Read more
Debunking the Myth: Lottery Players Do Care About the Cause 12 May 2025 By Phillip Gerrish, Marketing Services Manager | May 2025 | When charities consider launching or growing a lottery, a familiar concern often arises: “Aren’t lottery players just in it for the… Read more
Why Lottery Players Are Ideal Legacy Giving Prospects 28 April 2025 By Phillip Gerrish, Marketing Services Manager | April 2025 | In an increasingly competitive fundraising landscape, charities are constantly seeking new ways to identify and nurture potential… Read more
Charity Raffles vs. Charity Lotteries: Strategic Differences and How They Synergise 15 April 2025 By Phillip Gerrish, Marketing Services Manager | April 2025 | When charities explore prize-led fundraising, they often hear about two common formats: raffles and lotteries. While both involve… Read more
Innovation in Charity Lotteries: the Next Era of Prize-Led Fundraising 25 March 2025 By Phillip Gerrish, Marketing Services Manager | March 2025 | Charity lotteries have historically been reliable but arguably underused up until the last 5 to 10 years. In 2025, they're… Read more
ASA Ruling 20 January 2025 The ASA has made a recent ruling on a prize draw/competition which highlights why fair and transparent game rules are essential, and why it is generally advisable not to change the game rules once a… Read more