Debunking the Myth: Lottery Players Do Care About the Cause 12 May 2025 By Phillip Gerrish, Marketing Services Manager | May 2025 | When charities consider launching or growing a lottery, a familiar concern often arises: “Aren’t lottery players just in it for the… Read more
Why Lottery Players Are Ideal Legacy Giving Prospects 28 April 2025 By Phillip Gerrish, Marketing Services Manager | April 2025 | In an increasingly competitive fundraising landscape, charities are constantly seeking new ways to identify and nurture potential… Read more
Charity Raffles vs. Charity Lotteries: Strategic Differences and How They Synergise 15 April 2025 By Phillip Gerrish, Marketing Services Manager | April 2025 | When charities explore prize-led fundraising, they often hear about two common formats: raffles and lotteries. While both involve… Read more
Innovation in Charity Lotteries: the Next Era of Prize-Led Fundraising 25 March 2025 By Phillip Gerrish, Marketing Services Manager | March 2025 | Charity lotteries have historically been reliable but arguably underused up until the last 5 to 10 years. In 2025, they're… Read more
ASA Ruling 20 January 2025 The ASA has made a recent ruling on a prize draw/competition which highlights why fair and transparent game rules are essential, and why it is generally advisable not to change the game rules once a… Read more
Sterling collabs with GOSH Charity on CIOF speaker session 10 July 2024 As regular exhibitors at the Chartered Institute of Fundraising Convention, we were thrilled to participate in this year’s convention, particularly with our speaker session on the Public Fundraising &… Read more